Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media)
Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls.
In this episode, Brooke Sellas (B Squared Media) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth.
We dig into:
- Why “marketing” fails when leadership isn’t listening
- Where the real customer data lives (and why most teams miss it)
- How to translate customer language into messaging that converts
- The leadership discipline that builds trust and revenue
Featuring: Brooke B. Sellas
LinkedIn: https://www.linkedin.com/in/brookebsellas/
Website: https://bsquared.media/
Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min
LinkedIn: https://www.linkedin.com/in/brookebsellas/
Website: https://bsquared.media/
Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
