Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)
“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.
Highlights
- One-truth positioning (cut the bloat, earn attention)
- Rev-share done right: incentives, pitfalls, guardrails
- From “free advice” to formalized value
- Paid media with a pulse: people at the center
- EnergyOS: progress from what’s within reach - ship daily
Guest links
• Website: https://doublezebra.com/
• LinkedIn: https://www.linkedin.com/in/marketingaaron/
• Email: aaron@doublezebra.com
Work with Adam
👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
