Regulated Ads, Real Plays - What Still Works | Ep. 40 w/ Alexandra Prochshenko (Veloria)
Regulated categories aren’t impossible - just unforgiving.
Founder Alexandra Prochshenko (Veloria) and I get brutally practical about what still works in paid media when you’re competing in red-ocean auctions or navigating policy landmines. We cover tiny budgets that actually move the needle, how to avoid flags, and why your offer + funnel beats any hack.
👉 Need a reality-first plan? Book your 20-min Exploration: https://calendly.com/adamwbarney/explorationplugin-20min
What you’ll learn
- Red-ocean truth: Meta/Google costs aren’t broken - you’re just bidding in crowded auctions. Here’s how to win anyway.
- $2/day local workshop play: tight geo, one clear outcome, short run, retarget all engagers - why this still converts.
- Small budget survival: most “failed” ads are offer/funnel failures; run 6–8 creative variations minimum.
- YouTube ads that work: story > length; open strong, stack proof, ship multiple cuts - not one “hero.”
- Regulated brands: use buffer pages, policy-safe language, and sequenced education to avoid flags.
- Search is changing: why founders should optimize for ChatGPT visibility (structured answers, sourceable pages).
- Diversify attention: blend paid with community, email, partnerships; measure signals over vanity.
Guest
Alexandra Prochshenko - Founder, Veloria (The app that brings pleasure back for women with pelvic pain.)
Site: https://www.veloria.ca/
About the show
Is Anything Real? with Adam W. Barney - Reality-First Leadership for founders and operators who want proof over theater and growth without burnout.
Work with Adam
👉 EnergyOS: book your 20-min Exploration → https://calendly.com/adamwbarney/explorationplugin-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
