Reddit = Real: Zero-Click Wins & Comment Ads | Ep. 42 w/ Colin Belyea (Karmic)
Reddit is the trust engine of the internet. It’s where buyers validate big decisions - and where AI and search borrow real perspective. In this episode, Colin James Belyea (Co-Founder, Karmic) shares a field-tested playbook for winning on Reddit without astroturfing or getting banned.
What you’ll learn
- The why now: Reddit’s role in zero-click journeys and high-consideration purchases
- How to build credibility (karma + participation) before a single brand post
- The comment-elicitation thread structure that multiplies saves, replies, and CTR
- Promoted thread settings that invite discussion instead of backlash
- Safety: disclosure, language, and moderation that keep you brand-safe
- Measuring impact when clicks under-report: brand search, holdouts, blended CAC
- A 30-day quickstart from lurker → contributor → repeatable results
Guest
Colin James Belyea - Co-Founder, Karmic
Host
Adam W. Barney - Is Anything Real? (Reality-First Leadership)
• adamwbarney.com • Book: Make Your Own Glass Half Full
👉 Need a reality-first plan? Book a 20-min Transition Leadership Foundation Call:
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
