Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)
Brian Koffler (D.I.G.S. Marketing) has a blunt take: paid ads don’t “fail” because of creative...they fail because leaders track the wrong scoreboard.
In this episode, we break down:
- Why ad teams and leadership talk past each other (and how to fix it)
- The first revenue connection every B2B team should build
- How to identify which campaigns actually create qualified pipeline (not just “conversions”)
- Why early-stage teams often execute better than bigger orgs drowning in silos
- A leadership reality check: if you can’t understand it, you can’t lead it
Connect with Brian:
LinkedIn: https://www.linkedin.com/in/briankoffler/
D.I.G.S. Marketing: https://www.digsmarketing.com/
LinkedIn: https://www.linkedin.com/in/briankoffler/
D.I.G.S. Marketing: https://www.digsmarketing.com/
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If you’re building a reality-first growth engine and want to pressure-test what’s real in your system, grab a quick Foundation Call with me. No pitch, just clarity: https://calendly.com/adamwbarney/foundation-call-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
