LinkedIn Isn’t a Selling Platform: The Human DM System That Converts | Ep. 64 w/ Troy Hipolito
LinkedIn is loud. AI made it louder.
So how do you cut through without becoming another copy-paste bot?
So how do you cut through without becoming another copy-paste bot?
In this episode, Troy Hipolito (aka “The Not-So-Boring LinkedIn Guy”) breaks down how he built real momentum on LinkedIn — and how he used that momentum to launch a profitable SaaS without spending a dime on ads.
Troy is the founder of The Troy Agency and creator of Skoop (a personality-driven AI content + DM system designed to help people write like themselves, sell like humans, and follow up consistently).
What you’ll learn:
- Why LinkedIn is a networking platform — and how selling too early kills trust
- The “slow dating” approach to business (support → alignment → referrals)
- Troy’s video DM “sandwich formula” to increase booked, vetted meetings
- How to personalize fast (because people scan, not read novels)
- The right way to use AI: draft + structure…while humans keep the trust
Connect with Troy:
LinkedIn: https://www.linkedin.com/in/troyhipolito/
The Troy Agency: https://thetroyagency.com/
Skoop: https://www.skoopapp.com/
LinkedIn: https://www.linkedin.com/in/troyhipolito/
The Troy Agency: https://thetroyagency.com/
Skoop: https://www.skoopapp.com/
Host: Adam W. Barney — Transition Leadership Coach
Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min
Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
