Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)
Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls.
Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.
Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.
You will learn
- The Step Two foundation that most skip and how to build it fast
- How to balance brand and performance without chasing vanity metrics
- Why AI without clarity equals faster failure
- Specialist positioning for higher fees and better fit
- A simple VOC loop: record calls, extract language, ship copy
Connect with Nikhil
• BoostSolo: https://boostsolo.com
• LinkedIn: https://www.linkedin.com/in/nikhilvaish/
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Special Friday drop. Unpacking real. Ditching noise.
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
