CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)
Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.
In this episode, you’ll learn:
- How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
- “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
- Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
- How agencies white-label CRM services to protect LTV, conversion, and retention.
Connect with Jason
- LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
- Cultivize: https://cultivize.com/
Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
