Creative Metrics, Messaging Clarity & Creator Grit | Ep. 5 with Nuria Garcia (NbN Marketing)
Nuria Garcia of NbN Marketing joins me for a raw dive into the behind-the-scenes reality of creator-led growth. From ad platform bias to client miseducation, this episode unpacks the truth about scaling creative work with integrity, even when it gets messy.
We cover:
- The hidden constraints behind Meta Ads and TikTok
- What Nuria does when client scripts kill performance
- Why real storytelling still wins in 2025
- Building an agency while creating content for 3M+ views
🔗 Learn more about Nuria’s work: https://www.linkedin.com/company/nbnmarketing/
🎧 Subscribe to the podcast: https://isanythingrealinpaidadvertising.adamwbarney.com
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
