Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)
Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend.
In this episode, we cover:
- How Green Zone went from wide-net consulting to honing in on manufacturing and distribution niches.
- Why referrals and word-of-mouth still outpace cold ads in today’s noisy market.
- The systems Abu is putting in place to make referrals predictable and scalable.
- The biggest misconceptions about “slow growth” and what it really takes to build traction.
💡 For any founder wondering if they have to pour cash into ads right away, this conversation will reset your mindset.
👉 Connect with Abu:
LinkedIn: linkedin.com/in/abubakarrkamara
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
