Authority Wins: The Book Funnel That Sells You | Ep. 61 w/ Jeremy Jones (Jones Media Publishing)
They say “books don’t sell.” Jeremy Jones says that’s the wrong goal because the real job of a business book isn’t copies…it’s credibility.
In Ep. 61 of Is Anything Real?, Jeremy Jones (Jones Media Publishing) breaks down the Book Bridge: how authorship becomes a trust engine, and trust becomes pipeline. We get specific on the two moves most founders skip:
- Build your book around a named process (IP) that differentiates you
- Pair “organic authority” with a real launch plan...because Amazon rewards external traffic done right
You’ll also hear a real case study: a four-week launch + smart paid traffic that drove ~$6,500 in royalties, 200+ customers, and “tens of thousands” in downstream client revenue.
Plus: the AI shift in publishing (including Amazon KDP’s AI disclosure checkbox) and why the “human element” is the moat.
Follow Jeremy:
- LinkedIn: https://www.linkedin.com/in/askjeremyjones/
- Case study: https://jonesmediapublishing.com/
- Speak Your Book System: https://speakyourbooksystem.com/
- Book mentioned: Sales Superpowers by Justin Michael — https://salessuperpowers.com/
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If you’re building a reality-first growth engine and want to pressure-test what’s real in your system, grab a quick Foundation Call with me: https://calendly.com/adamwbarney/foundation-call-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
