AR/VR, Not Hype: 70/20/10 Testing & Real-World Plays | Ep. 36 w/Adam Ortman (Kinetic319)
Is spatial computing the next real channel...or another metaverse mirage? Adam Ortman (CEO/Founder, Kinetic319) brings operator truth: how to explore AR/VR without gambling the quarter, what the 1990s internet can teach us about adoption curves, and the 70/20/10 test budget that protects your core while finding edge wins. We also cover where the early inventory actually is (Roblox, console placements) and the leadership scripts that keep experiments sane.
You’ll learn
- A simple checklist for “is immersive worth it for us… now?”
- The 70/20/10 play to test bold ideas without blowing trust or budget.
- Channels to try first and how to attribute them sensibly.
- One EnergyOS move to keep curiosity high and hype low.
Guest links
• Site: https://kinetic319.com/
• LinkedIn: https://www.linkedin.com/in/adam-ortman/
• Email: adam@kinetic319.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
