Clicks Aren’t Customers: $5,266 in Ads, 1 Call | Ep. 34 w/Dan Newman (Learn to Scale)
Founder/operator Dan Newman breaks down a six-month Meta ads test (spoiler: $5,266 in spend for one sales call) and the lessons that matter for small teams: validate the offer first, track outcomes not optics, and invest in outbound + relationships until the engine is repeatable. We also cover persona pitfalls, “free” messaging traps, and where he’d deploy a fresh $5k right now (search + events).
Takeaways
- Proof over dashboards: engagement didn’t translate to pipeline.
- Persona/offer misalignment beats ad tinkering every time.
- Use paid after you have a validated, repeatable sales motion.
- Practical reallocations: Google search + niche events/sponsorships.
Connect with Dan
• Site: https://www.learntoscale.us/
• LinkedIn: https://www.linkedin.com/in/dansnewman/
• Email: dan@learntoscale.us
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Creators and Guests
Host
Adam W. Barney
Adam W. Barney helps transitioning leaders navigate career and leadership inflection points with clarity and momentum. Author of Make Your Own Glass Half Full and creator of EnergyOS. Based in Boston, fueled by family and music.
